Tourism statistics

Visitor volume and value

Between 2018 and 2019, the total number of visits increased by 6% to 770,686. This was the largest number of visitors since 2002.

Total on-Island visitor expenditure in 2019 was £280 million. This is an average of £363 per visitor.

Visitor volume 2019

Type of visit	Number of visits
Total visits	770,700
Holiday visits	514,600
Business	66,100
Visits to friends and relatives	112,900
Other	77,000
Visits lasting one or more night	645,500
Day trip visits	125,100

Source: Visit Jersey

Figures in the above table have been rounded independently to the nearest hundred.

In 2016 Visit Jersey changed the methodology used to capture information about the volume and value of tourism to Jersey. Comparisons with previous years should therefore be made with caution.

Total visitors

Source: Visit Jersey, download the data

Accommodation

Number of registered bed spaces

Source: Visit Jersey, download the data

In 2022, there were 9,531 registered bed spaces in total.

	Total Premises	Total bed spaces
Hotel	50	6,711
Guest house	27	613
Independent self-catering	33	149
Self catering attached to Hotels, Guest Houses, Holiday Camps	N/A	1,133
Youth Hostel	2	146
Campsites	5	779
All Accomodation	117	9,531

Registered visitor accommodation in Jersey, 2022

Source: Visit Jersey

STR benchmarking

A growing number of hotels in Jersey are participating in the STR benchmarking survey which provides information on the performance and productivity of Jersey hotels.

In 2021 (for participating hotels):

average room occupancy was 41% up from 26% in 2020 but down overall from pre-pandemic levels at 66% in 2019
average daily room rate was £115, an increase of 20% on 2020, but only up 8% from pre-pandemic levels in 2019
revenue per available room was £54, double the previous year, but down 28% on pre-pandemic levels in 2019

More information on STR benchmarking can be found on the Visit Jersey website.