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Communications

Communications strategy and plan 2019

There are eight key areas where communication plays a significant role in supporting government priorities, initiatives and the effective delivery of public services. These are based on the core purpose of communications to inform, educate and persuade:  

  • raising awareness of government policies, projects, services and benefits so the public is properly informed about what the government is doing on its behalf and how to access and benefit from services 
  • influencing attitudes and behaviours to benefit the individual and the wider public 
  • supporting the effective operation of public services 
  • informing, supporting and reassuring the public in times of crisis 
  • enhancing the reputation of the government at home and of Jersey abroad 
  • meeting statutory or legal requirements to provide public information 
  • using audience insight and feedback to inform effective policy and operational decision-making 
  • informing staff about anything that affects them, and supporting the organisation to engage and support staff through change

Communications strategy and plan 2019

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