Communications Directorate

Communications strategy and plans

Communication plays a significant role in supporting government priorities, initiatives and the effective delivery of public services.

These are based on the core purpose of communications to inform, educate and persuade:

raising awareness of government policies, projects, services and benefits so the public is properly informed about what the government is doing on its behalf and how to access and benefit from services
influencing attitudes and behaviours to benefit the individual and the wider public
supporting the effective operation of public services
informing, supporting and reassuring the public in times of crisis
enhancing the reputation of the government at home and of Jersey abroad
meeting statutory or legal requirements to provide public information
using audience insight and feedback to inform effective policy and operational decision-making
informing staff about anything that affects them, and supporting the organisation to engage and support staff through change