Rules for election and referendum posters on roads

Putting up election posters

You can put up election or referendum posters without a licence on roads or footpaths only if it’s during the campaign period and you follow all the rules.

The rules include:

where posters can and can’t go
the minimum height above roads and footpaths
places where advertising isn’t allowed (including Victoria Avenue)
rules on design, size and visibility
safety requirements for putting up and removing posters

This applies to any roads in Jersey, except private roads.

The rules on election posters help us:

keep roads and footpaths safe and easy to use
make sure traffic signs and signals can be clearly seen
support fair and consistent campaigning across Jersey

Election or referendum posters mean any advertising material such as poster, sign, banner or other display used to promote or oppose:

a candidate
political party
referendum outcome

This includes any material intended to influence how people vote.

You may need to apply for a licence if the poster is not for an election or referendum. Contact us for advice at dfi@gov.je.

Rules for putting up posters

Find a summary of the rules below.

Before you put up any election posters, you should check all the rules in the Highways (Exemption for Campaign Advertising Material) (Jersey) Order 2026.

If you’re not sure if your poster follows the rules, don’t put it up. You should check the law or contact us for advice.

Where posters can be placed

You can put up posters above footpaths (pavements) if they’re:

at least 7 feet high
lower than 18 feet
at least 1 foot away from the kerb

You can put them up above roads (carriageways) if they’re at least 18 feet high.

Where they can’t go

You can’t put up posters:

above Victoria Avenue
within 10 metres of any:

stop or give way sign
traffic signal
pedestrian crossing

anywhere that blocks a driver’s view when entering or leaving a property
anywhere they could block the normal use of the road or pavement
on street furniture such as lampposts, bins, benches or bus shelters, if it prevents them being used properly
on the same structure as a traffic sign if it blocks the sign

Design rules for posters

To avoid confusion with official road and footpath signs:

posters must not look like traffic signs in colour, shape or style
printed posters must be:

at least 297 by 420 millimetres (A3 size)
no more than 450 by 600 millimetres

text must be at least 35 millimetres high, so it is clearly visible

Safety and installation

Posters must:

be secure and weather-proof
not be put up or taken down in a way that risks public safety

Who need to follow the rules

The rules apply to anyone involved in election or referendum campaign advertising, including:

candidates
political parties
campaign teams and volunteers
people or organisations campaigning in an election or referendum
anyone putting up or taking down campaign materials