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Town centre customer experience shopping audit

Produced by the Economic Development (Department for the Economy)
Authored by Economic Development and published on 01 May 2014
Cost: £2,843.59

Summary

​The report summarises the results of a customer service survey conducted between 21 October and 3 November 2013, during which 55 town centre establishments were surveyed. 

The purpose of the survey was to:
  • benchmark independent local retailers against larger UK franchises trading in St Helier
  • identify product and service provision gaps
  • identify staff training gaps
  • measure the customer ordering experience, eg the ability for customers to order items that are not in stock
  • understand if there is a difference between the weekday and Saturday experience

Download town centre customer experience shopping audit (size 123kb)
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