​Inward investment specialists Breeze Strategy were commissioned by Jersey Enterprise in June 2008 to address the issue of Jersey’s external proposition to business. This proposition will be used across all sectors to encourage more investment and business interest in Jersey.

It should be stated from the outset that the proposition is not a logo, or a slogan, or a strapline. It is a basic framework to help people to tell the real story about the Island’s business advantages. It will help the Island to challenge misconceptions and enable a more consistent, quality message to be conveyed to target audiences.