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Government of Jerseygov.je

Information and public services for the Island of Jersey

L'înformâtion et les sèrvices publyis pouor I'Île dé Jèrri

Digital Economy Framework

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Introduction​

The Strategy for Sustainable Economic Development sets out the vision for Jersey to be a consistently high-performing, environmentally sustainable and technologically advanced small Island economy by 2040 and developing our digital economy is fundamental to this.

Strategy for Sustainable Economic Development

The digital economy is the total economic activity of digital businesses which produce digital goods and services, and digitally enabled businesses which rely on or are significantly enhanced by digital inputs. It includes the wider economic activity of producers and consumers, including Government and public services which use digital inputs in their activities. 

Latest publications on the IMF eLibrary​

The Digital Economy Framework outlines the Government’s commitment to the digital economy by embracing change, focusing on delivery and creating the levels of confidence that Jersey needs to invest in its digital economy. Its purpose is to move away from talk and drive delivery by reporting on the valuable progress that has already been made, identifying the key gaps in our digital economy and setting out clear, tangible deliverables to start addressing these gaps and fulfilling our vision in the Strategy for Sustainable Economic Development.

The Digital Economy Framework will not exist in isolation and moves beyond sector-specific changes to focus on the comprehensive deployment of digital capabilities across every aspect of Jersey’s economy. Jersey already possesses world-class digital foundations, but we haven’t fully realised their economic potential. 

We benefit from: 

  • Island-wide Fibre-to-the-Premises (FTTP) broadband
  • a sophisticated Financial Services sector
  • robust data adequacy standards

Despite these assets, progress in our digital economy has been hindered by: 

  • a fragmented approach
  • a deficit in advanced digital skills
  • a tendency to prioritise discussion over action​

Our aim is to use the Digital Economy Framework as a catalyst to address this and ensure Jersey remains competitive, resilient, and prosperous.

Foundations for the Digital Economy​

Jersey already has significant foundations in place, such as a strong legal and regulatory framework and Island-wide high-speed digital connectivity. Tangible progress in creating the conditions for a thriving digital economy has been made, in part due to Government decisions to enhance our: 

  • digital infrastructure
  • cyber security capabilities
  • data protection regime

However, Government cannot do this alone and is reliant on the expertise and capabilities of Islanders, businesses and our delivery partners. 

Digital Jersey and Jersey Business in particular are key to the success of the Digital Economy Framework and are vital in delivering many of the actions proposed. 

Digital Infrastructure​

Jersey benefits from ambitious government decisions made over a decade ago, providing high-speed connectivity through an Island-wide fibre-to-the-premises (FTTP) telecommunications network. Jersey’s fixed telecommunications infrastructure is world leading, with the second fastest internet speeds in the world​ and significantly contributes to maintaining Jersey’s reputation as an attractive and competitive business environment​

Jersey boasts robust mobile infrastructure, with comprehensive 4G coverage and will soon benefit from Island-wide 5G coverage, as both Jersey Telecom (JT) and Sure roll out their 5G networks. The roll-out of 5G coincides with the sunset of 3G networks to support more efficient, reliable and faster 4G and 5G services. 

Government has set up and coordinated a 3G Sunset Working Group to ensure that mobile network operators (MNO) and critical national infrastructure (CNI) providers work together to ensure that the 3G sunset is carefully managed with minimal impact on consumers, enterprises and CNI. The Government will continue to play this important role when MNOs take any decision on their 2G sunset plans.

It’s not just domestically that we rely on our digital infrastructure. Jersey’s international connectivity is delivered not just through air and maritime links, but through our digital infrastructure, namely subsea cables, providing vital links to the UK, Europe, and the rest of the world. 

Subsea cables provide the means for the international data transmission and are critical to our economy, especially financial services. Jersey benefits from multiple, diverse routes that provides substantial capacity and resilience​. Jersey’s subsea cable connectivity is complemented by a growing use of satellite connectivity, with Starlink the first Class II licencsed telecoms provider through satellite connectivity

As a major international finance centre, Jersey has well-developed and secure cloud computing services and hosts a number of Tier 3 data centres to support local and international businesses through: 

  • data hosting
  • processing
  • management

As a highly-regulated jurisdiction Jersey offers data sovereignty, ensures high-levels of compliance and provides local, expert support for cloud computing services. 

The Tier 3 data centres offer a strong level of reliability and security for critical business functions that require continuous operation and cannot afford service disruptions. 

Resilience and security

Ensuring Jersey is a digitally secure place for businesses is key to our vision. The Jersey Cyber Security Centre (JCSC) has been established to share best practice and to protect the economy and society from cyber-attacks. 

The JCSC is vital to the digital economy and Government is committed to ensuring it is at the forefront of cyber security. At the end of 2025, Government introduced both a new Cyber Security (Jersey) Law and updated the 2017 Cyber Security Strategy through the Cyber Security Policy Framework

The Cyber Security (Jersey) Law​ will formally establish the JCSC as an independent advisory and emergency response body and place requirements on the Operators of Essential Services (OES) to take appropriate steps to enhance their cybersecurity and notify the JCSC of any significant cyber incidents. 

The Cyber Security Policy Framework will provide an overall strategic direction and a set of cybersecurity policy ambitions for Jersey: 

  1. Empower Islanders and businesses to thrive in a safe and trusted digital environment
  2. Build a resilient digital ecosystem
  3. Reduce the impact of cybercrime on Islanders
  4. Build upon opportunities in cybersecurity that support economic growth

Beyond Jersey, the JCSC has been contracted by the Government of Guernsey to create a dedicated cyber security centre (GCSC) in Guernsey​, ensuring there will be close interoperability between the two Bailiwicks.

Telecommunications infrastructure is a critical aspect of cybersecurity and is crucial to Jersey’s national security. Maintaining secure networks and services reduces the risk of cyber-attacks and ensures Jersey remains a trusted place to do business. 

Jersey’s approach to telecommunications security is aligned with the UK’s, through amendments to the Telecommunications (Jersey) Law 2002, with the necessary legislation coming into force in September 2024. 

The Government is now implementing the Telecommunications Security Framework, through a draft Order which sets out the telecoms security measures that Jersey’s public telecoms providers must take and a code of practice for telecoms security that sets out specific technical guidance measures

The Jersey Competition Regulatory Authority (JCRA) has also published 2 guidance documents that explain its planned telecoms security processes and expectations for designing and operating secure, reliable and resilient networks and services in Jersey. 

T-062 Telecoms Security

Government has further strengthened Jersey’s resilience and security through amendments to the Telecommunications (Jersey) Law 2002 in relation to telephone numbers in Jersey. As well as ensuring Ofcom continues to hold the critical power of allocating, managing and withdrawing telephone numbers in Jersey, the amendments enable the JCRA to impose telephone numbering conditions on persons that are not telecommunications providers in Jersey. 

This is a critical power to address security risks from the use of telephone numbers as Global Titles by third parties. Global Titles are numbers that are used as unique network addresses and are used to route signalling messages within and between telecommunications networks. Without the necessary legal framework, Jersey telecoms providers and third parties could engage in activities harmful to the security interests of Jersey and the UK.

Trusted Regulatory Framework​

Jersey is a highly trusted regulatory environment, built on a foundation of international compliance, proactive regulation, and comprehensive protection for both financial and personal data. Data protection laws are at a very high standard, with Jersey recognised by both the UK and EU as providing an adequate level of data protection, with recent Adequacy Decisions from both. 

This alignment is crucial for Jersey businesses to freely exchange data and is integral to the development of Jersey's digital economy, as well as its role as an international financial centre, ensuring that data can flow securely between Jersey and the UK and EU.

Data is crucial to economic development and as a small Island we must play to our strengths by optimising the value of data and adopting technologies, such as AI, at pace. Jersey’s finance sector must be at the forefront of innovation in FinTech and AI, with the use of AI a necessity for the sector. 

As a Government, we are committed to ensuring we remain agile as a jurisdiction and support the development of AI through championing joined-up collaboration and AI adoption throu​gh the Jersey AI Council and ‘AI Playbook for Jersey’.

Jersey AI Council launced to champion joined-up AI adoption​

Digital adoption

Arm’s length organisations, such as Digital Jersey and Jersey Business, have also played significant roles in creating the foundations for the digital economy in Jersey. 

The Better Business Grant​ is a key part of the £20 million Better Business Support Package, created by the Government to assist employers during the transition to a living wage. 

The Better Business Grant has: 

  • £2.8 million in grants available for productivity
  • £1 million for the visitor economy
  • £1.5 million for skills

The productivity grants were fully subscribed by July 2025 and in the first half of 2025, the Better Business Grant has seen over 100 organisations, with £1.4 million be approved for 58 organisations and 62% ​of the investments spent locally, delivering additional value to the wider economy. 

Better Business Support Package: Q1-2 2025 delivery report​

By the end of Q3 2025, 134 applications had been approved with a total of £2.5 million in approved grant funding across productivity and the visitor economy, which has leveraged £8.8 million in total project investment, representing a 3.5x return on investment. With c.70% of the applications going into technology and software, the Better Business Grant has been vital in supporting digital adoption across our economy.

Building a thriving digital economy in Jersey relies not just on the tech sector, but ensuring every sector of our economy adopts digital. Nowhere is this more critical than sectors that Jersey is known worldwide for, such as financial services and agriculture. 

Digital Jersey have worked to produce a Technology Roadmap for th​e Agriculture Sector, setting out the opportunity for Jersey to become a leader in agricultural technology and providing a clear plan for the sector to take advantage of opportunities created by technology. 

Digital Jersey Technology Roadmap Sector: Agriculture

Joined-up working between the Government, regulators, Digital Jersey and Jersey Finance has helped position Jersey as a centre for FinTech. Jersey was quick to recognise the opportunities presented by FinTech and has worked hard to develop an attractive proposition for innovative start-ups and established businesses. 

Enabled by FinTech and advanced technologies, Jersey’s finance industry is open for business, and our digital aspiration remains to be the easiest IFC to do busi​​ness within a digital world​. With a forward-thinking regulatory approach, Jersey’s international finance centre is attractive to FinTech companies seeking to set up and grow.

Tech Industry on the ​LocateJersey website

The success of joined-up working has not been limited to Jersey, with Government officials forming a working group with officials from the Government of Guernsey and the Isle of Man Government to address issues where consumers and businesses in the Crown Dependencies have poorer or no access to digital products and services, compared with their UK counterparts. 

Whilst there is more work to address key issues, such as access to payment service providers, such as Stripe, the working group has secured significant changes from a number of tech platforms:

​​Google

​​Secured changes to enable Jersey developers to verify their Google Play developer accounts using Jersey Certificates of Incorporation. This allows local developers to publish apps to the Play Store as many apps have been blocked from the Play Store due to this issue. 

​Meta

Secured changes to enable Facebook and Instagram Shops in Jersey, so local retailers can sell their products directly to consumers through Facebook and Instagram Shops.

Etsy

Resolved issues regarding migration to Etsy Payments, which would have prevented Jersey-based businesses from selling on the platform.​

Innovation​

Digital Jersey is the home of our digital community and has been key in driving innovation across the Island, promoting technology adoption and growing a diverse digital community. Digital Jersey has recently recorded their highest ever number of members (220) and welcomed over 2,000 attendees at Digital Jersey events in 2025.

The digital economy is a key driver of jobs in Jersey, with technology-intensive industries growing significantly in Jersey over the last 10 years, adding 950 jobs since 2014 and now accounting for 4,000 jobs (7.3% of the workforce) in Jersey. 

Furthermore, jobs in tech-intensive industries pay c.35% more than the economy average, ensuring workers are in highly skilled and meaningful jobs​.

Impact Jersey  was created to accelerate and strengthen Jersey’s technology ecosystem to support the Island’s: 

  • ​future economy
  • environmental ambitions
  • community goals

It typifies the approach we want to take and making it a success will go a long way towards stimulating the type of entrepreneurialism and innovation we need to meet the Island’s most pressing needs.

To date, through Impact Jersey, Digital Jersey have successfully delivered 4 programmes:

1. Open Programme

6 projects that secured up to a £75,000 grant. The programme focused on local innovators and entrepreneurs with ideas that could change Jersey for the better and address the Island Priorities. 

2. CX Tech 

Match-funded grants available, with a total of £500,000 funding. £176,000 has been allocated to 3 projects, focused on developing technology-driven solutions aimed at enhancing customer experiences, productivity, and efficiency across Jersey’s retail, tourism, hospitality and logistics sectors.

3. Care Tech

Up to £2 million available to businesses to develop and deploy tech-driven solutions to address the health, independence and safety of Jersey’s ageing population. Grant allocation is ongoing, with 5 grants awarded, with the majority of £2 million due to be awarded.

4. Innovation Programme

Targeted, flexible funding to help innovators and businesses turn projects into solutions that align with Jersey’s Island priorities. £700,000 has been awarded in 2025 and £2 million is available during 2026.

In addition to Impact Jersey, Digital Jersey has supported innovative drone trials in Jersey, placing Jersey at the forefront of testing this technology. The trial showcased effective collaboration between the Ports of Jersey, Digital Jersey and Volant Autonomy to: 

  • test new drone guidance technology
  • ensure drone operations are safe
  • explore potential uses like medical and cargo delivery

The trial proved a success and it’s important Digital Jersey and its partners build on this initial success to deliver long-term gains for Jersey, through encouraging further developments in the use of drones for vital use cases, such as: 

  • delivering critical healthcare supplies
  • improving supply chains and connectivity between the Channel Islands
  • enhancing search-and-rescue capabilities

Digital Jersey is championing the data trust sector in Jersey and led the LifeCycle data trust pilo​t project as the world’s first legally constituted data trust. Data trusts represent an innovative use of a trust structure to hold data so that it can be stored, managed and shared safely, lawfully, in accordance with a trust’s parameters and applying fiduciary duties to the stewardship of data within a highly regulated environment.

Data Trusts and Data Stewardship Services

Digital Jersey has continued building on this innovation, breaking new ground in the practical use of data trusts through the creation of the Roberta Trust​. Established by Southampton Biomedical Research Centre, the Roberta Trust is a healthcare data governance research project, that will become the latest data trust registered in Jersey.

Over the course of the coming year, the Roberta Trust will collect non-clinical data to help improve recurring pregnancy loss support and research. The aim is for the data trust to act as a blueprint for greater community involvement and engagement in healthcare.

The LifeCycle data trust pilot and Roberta Trust bring together 2 of Jersey’s great strengths: digital innovation and trust administration experience, with Digital Jersey expertly driving its development and deployment.

The Digital Economy Framework​

1. Lifelong learning and talent​

The digital economy requires us to consider whether we have the knowledge and skills to enable us to get the most out of digital tools. In the Office for National Statistics’ report Exploring the UK’s Digital Divide​, The Centre for Economics and Business Research identified a number of areas in which individuals who have access to the internet and acquire basic digital skills benefit:

  • Earnings: acquiring digital skills can increase earnings between 3% and 10%
  • Employability: improved chances of finding work for someone who is unemployed and an increased likelihood that someone who is inactive will look for work
  • Time savings: the time saved by accessing Government services and banking online rather than in person is estimated to be about 30 minutes per transaction

Basic digital skills are just the start. Advances in technology and AI are reshaping skill demands, with uneven effects: workers in cognitive, non-routine jobs may more easily adapt to AI integration, while those in manual and administrative roles face higher risks of autom​ation. It's vital that we future proof our workforce. 

OECD Employment outlook 2025

The UK’s AI skills report provides a guide to: 

  • ​​AI upskilling
  • workforce planning
  • productivity
  • economic participation

The report focuses on: 

  • which sectors AI use is growing
  • the AI skills required
  • the barriers to AI upskilling

AI skills for the UK workforce on GOV.UK​

It addresses this through an AI skills adoption pathway and employer AI adoption checklist to identify skills gaps, plan training, and promote responsible AI use in their organisation.

As a small jurisdiction, it's vital that Jersey acts nimbly to provide its organisations and individuals with the tools needed to upskill and make effective use of AI.

Skills is not a new issue and finding, recruiting and retaining skilled staff was a key issue in the Barriers to Busin​ess Report. This is even more acute with digital talent, which is hampering businesses’ digital transformation and their competitive advantage. 

Many businesses (59%) report a lack of employees with soft, such as comfort with ambiguity, and hard digital skills (51%), such as data analytics. This aligns with the responses to our consultation, which prioritised creativity, AI, coding and cyber security.

Barriers to Business Report

We want talent with key soft and hard digital skills, so that Islanders are confident engaging with technology throughout their lives. Around the world, countries are embedding digital skills in their economies, placing digital skills at the centre of economic thinking and teaching digital skills in the school curriculum​Jersey must follow suit and, through the Digital Economy Framework, help every Islander realise these benefits.

Digital Economy Skills Action Plan 2023 to 2028

2. Making the most of Jersey’s data assets

The Government of Jersey’s Information Technology (IT) Strategy​ sets out a clear path to improve how technology supports public services and helps departments deliver better outcomes. It replaces a patchwork of systems with a joined-up, government-wide approach based on: 

  • shared tools
  • smarter use of resources
  • stronger control of risks, costs and performance

The strategy focuses on 6 main goals: 

  1. Making services easier to use
  2. Helping departments work more efficiently
  3. Using data more effectively
  4. Strengthening cybersecurity
  5. Investing in technology more wisely
  6. Ensuring government’s digital systems are reliable, flexible and built to last

To deliver this change, 5 major initiatives will be rolled out: 

  1. IT Skills Academy Programme: a 5-year initiative to grow in-house technical talent, reduce reliance on contractors and sustain a skilled IT workforce
  2. AI Exemplar Projects: running small-scale pilots of safe, useful AI tools that deliver value by improving services and productivity
  3. IT Consolidation: simplifying and improving how we manage technology to cut duplication and boost service quality
  4. Infrastructure and Cloud Optimisation: making better use of cloud and on-Island systems to improve security, enhance reliability and control costs
  5. Digital Strategy Development: updating departmental strategies to reflect new priorities and enable departments to work together on joined-up digital services

These initiatives will deliver digital services that are reliable, cost-effective and deliver public value, backed by stronger skills and a commitment to serving Islanders better.

3. Support for digital adoption

Adopting digital is no longer a nice-to-have for Jersey businesses, it's essential to their survival. The Government is aiming to ensure that every Jersey business is supported to be digitally enabled and can embrace digital tools to innovate and boost productivity. 

Whilst we need every Jersey business to adopt digital, we recognise that some sectors may need specific tailored support. Three-quarters (76%) of consultation respondents thought the Government should target support for digital adoption towards specific sectors, with many emphasising the need for improvements to public services, as well as the utilities, hospitality, and transport sectors.

Our ambition is based on evidence from the OECD that demonstrates how adoption of digital supports increased productivity​, highlighting that cultural resistance, combined with cost and a lack of understanding, can lead to inertia. 

We intend to focus particularly on sole traders and small and medium-sized enterprises (SMEs). These make up the majority of our businesses and for many of them digital adoption may not be about complex AI software but incorporating secure operating systems, while for some it may be building a website or having an electronic booking system.

As part of creating an ecosystem of local, trusted partners, we will: 

  • continue to facilitate engagement with businesses that are early adopters of digital 
  • encourage businesses to utilise existing commercial and financial knowledge available
  • work closely with Jersey Business to provide the support they need through the Better Business Grant

Incentives and support can take many forms. The 150% tax super-deduction for investment in regulatory technology by financial services firms provides a possible example to follow, and we will consider similar incentives to other businesses when it is reviewed. Our consultation found support for ‘advice and guidance’, ‘facilitating contacts between vendors and businesses’ and ‘technical advice’. We will work closely with businesses of all sizes to make evidence-based decisions on what incentives and support will work best.

4. Making Jersey start-up and scale-up friendly

There is significant economic and societal potential for Jersey to become a hub for innovation. The establishment of high-potential, scalable firms in Jersey can lead to significant economic growth and help to develop a self-sustaining digital economy. We have seen significant work from Digital Jersey in providing tailored support to early-stage businesses, including the launch of Impact Jersey and establishment of 2 data trusts under Jersey Trust Law. The work of Digital Jersey has led to a growing tech community with more than 400 digital businesses and 4,000 jobs (7.3% of the workforce) in tech-intensive industries.

We'll support delivery partners to build on this and Impact Jersey typifies the approach we want to take and is a significant step forward in the entrepreneurial culture that the Government is seeking to promote. Since its launch in 2023, we have already seen funding allocated to local entrepreneurs looking to use innovative solutions to address some of our Island’s most pressing issues, including improving the Island’s productivity, housing needs and ability to respond ​to the climate emergency.​ 

Whilst there have been positive steps, there is room for growth to foster a more entrepreneurial spirit in Jersey. The Government’s strategy for Sustainable Economic Development challenges Islanders to reignite Jersey’s entrepreneurial spirit. 

It defines that as ‘collectively identifying, creating and pursuing opportunities to grow the economy from a desire to learn and innovate, by taking risks and trying new things to achieve sustainable economic growth.’

The role of Government through the Digital Economy Framework is to create the legislative and regulatory framework that allows local talent to thrive and attracts innovators through promotion of the Island to inward investors. The Government already recognises this with a tax system that enables business ventures, and we aim to build on our existing strengths to encourage more individuals and employers to foster the entrepreneurial spirit we need to increase productivity. We'll analyse where the Government can make other amendments to regulation that may currently be prohibitive to attracting and retaining local and international entrepreneurs to the Island.

Through the Digital Economy Framework, we're committed to supporting both home-grown entrepreneurs and overseas innovators who would like to invest in Jersey. This will be achieved through a mix of investment through digital business establishment on Island, foreign direct investment (FDI) in local businesses and economically active investors and digital entrepreneurs relocating to Jersey. The Digital Economy Framework will build on the success of Digital Jersey’s start-up bootcamp, to deliver a range of start-up support and incubation activities, including the Startup Pathway Finder as part of the Startup Toolbox for local digital entrepreneurs and an AI Start-up Bootcamp.

We believe our small size can give us a competitive advantage, enabling entrepreneurs to quickly test, learn and deliver, but we must do more to leverage the opportunities of being a nimble jurisdiction. Part of this is providing start-ups with the space to experiment, fail fast and learn from these failures. Not every start-up can be a success and we must develop a culture that accepts failures and learns quickly to deliver the success we need.

We have already seen some success on the Island with sandboxes and the Government is committed to enhancing these opportunities. Together, these measures will support a self-sustaining, resilient and innovative economy.

5. Support for digital businesses

The Digital Economy Framework seeks to implement a range of policies to help foster a supportive ecosystem and empower digital businesses to: 

  • innovate
  • compete
  • contribute to economic growth

Given the small-scale of Jersey’s local market, it's important that digital businesses think globally.​

In conjunction with the Government’s Export Strategy, we want to support Jersey’s businesses with advice on export regulations, training and mentoring opportunities, and market feasibility research. We'll also continue to increase the visibility of Jersey as a digital centre through targeted global marketing activity.

Jersey already has a strong environment to support global business, including through our international digital connectivity, as set out in the Foundations for the Digital Economy section. Furthermore, delivery partners such as Digital Jersey and Jersey Finance hold relationships with businesses, universities and regulators across the world, and digital businesses should take advantage of this connectivity to build their own global networks.

Responses to our consultation highlighted the difficulty Jersey’s digital businesses face, including the acute shortage of some specialised staff and the need to recruit from overseas. Our strategic long-term priority remains developing Islanders’ digital skills and promoting the benefits of hiring (and training) local staff with local knowledge, as set out in the ‘Lifelong learning and talent’ theme. 

However, the Government recognises the immediate challenges Jersey’s digital businesses face, and we will consider policy options, in line with our strategic economic intentions, to support growing specialist digital skills and talent in Jersey. Consultation responses pointed to a ‘missing cohort of 21 to 29-year-olds in Jersey’s talent pool’ and agreed with introducing short-term work placements for students and exchange visitors with relevant digital skills. 

We will consider how Government can be agile and more aware of the realities that digital businesses and digital talent face. As technology evolves at a rapid rate, sometimes it can be difficult to fully understand the complex operations of a digital business or the digital talent a business is bringing in, and how that will provide significant benefits to the Island. A more proactive and transparent approach from both Government and our delivery partners will mean we better utilise the expertise we have available to make the most informed decisions possible. 

It is also essential that Government and its delivery partners, in particular Digital Jersey, build trustworthy relationships with digital businesses that are setting up on the Island, or existing digital businesses that are bringing in overseas talent. While those initial relationships are often well established and supported, there is more work to be done to ensure we nurture those relationships and support businesses to operate successfully within an agreed remit. We will ensure there is a more joined-up process between Government and Digital Jersey, so that we offer a more seamless service to digital businesses and the talent that they seek to bring into Jersey.

6. Proportionate and future-proof regulation 

We recognise our role in creating the levels of confidence that Islanders and businesses need to fully invest in the change being driven by technology. A well-designed public sector and regulatory framework is essential to developing our digital economy and as a smaller jurisdiction we can be nimbler and more responsive to technological developments. Whilst regulatory burdens are increasing across the world , we are committed to enabling innovation and allowing new products and services to thrive.

The responses to our public consultation and the results from the Barriers to Business Report  show that there are areas of improvement, to provide confidence and to show that Government is leading the way in changing our Island’s culture. We want our regulation to be modern, proportionate and to encourage innovation. Our tax system already provides some incentives to attract investment and talent. We can build on this and explore the use of regulation to enable greater entrepreneurship within the digital economy and across Jersey. 

Whilst the Government has a vital role in setting the right standards for the digital economy, our regulators and businesses can play an important role too - monitoring compliance, developing codes of practice, and educating to support our regulatory environment. One way to do this is through increased usage of regulatory sandboxes which provide businesses with practical environments to test their products and to work transparently with regulators, to confidently develop their digital products and services.

Whilst encouraging innovation, the significant threats to our critical national infrastructure mean that we must continue to be resilient and ensure that our regulation and legislation is sufficient to keep Jersey a safe and secure place. A well-regulated Island supports our international reputation and allows our businesses to operate confidently and flourish. Jersey’s digital economy cannot be a success without the confidence of a safe and secure digital environment. 

The Government is committed to reviewing existing regulation and legislation that impacts the digital economy, to ensure that we encourage digital adoption. Data and AI provide significant opportunities for Jersey, and we will look to ensure that our regulatory framework supports innovation while upholding personal data protection standards.

Delivery framework​

The delivery framework sets out a range of actions to ensure the Digital Economy Framework is tangible and makes a real-world impact. This is a set of actions based on knowledge of best practice globally, as well as Jersey’s unique context. The Government is committed to reporting on their progress, and they will be reviewed and refreshed on a regular basis, to ensure we are evolving to meet the overall vision.

1. Lifelong learning and talent​

Objective: Develop Islanders’ digital skills and confidence, embracing the revolutionary changes that digital brings to their work, leisure and learning.
Deliverable Responsibility Timeframe
Develop a framework to measure the current level of digital skills in Jersey.
CYPES, Skills JerseyEnd of 2026

Develop partnerships with key universities in the UK, EU and the rest of the world, and to engage overseas Jersey digital talent to attract them back.

CYPES, Skills Jersey, Digital JerseyContinuous
Provide regular data on the current and future digital skills required in Jersey's economy to support a framework for digital learning and skills development in schools to meet the economy's needs.Economy, CYPES, Skills JerseyContinuous
Deliver a programme to upskill teachers on digital skills.
CYPES, Skills JerseyContinuous

Deliver a series of programmes to support upskilling in Jersey, promoting the use of AI and technology:

  • Create an AI Insights series with 500 attendees per year.
  • Facilitate at least 3 longer course models (3-6 months) with at least 60 participants, building on the successful Let's Build AI and Code in Place courses.
  • Design and establish a 12-week AI leadership accelerator for at least 20 Jersey businesses.
  • Develop a pathway to digital roles in Jersey for at least 100 students through engagement with Triden​t, coding, AI and STEM training initiatives.
Digital Jersey
End of 2026






2. Making the most of Jersey's data assets​

Objective: ​Develop Islanders’ digital skills and confidence, embracing the revolutionary changes that digital brings to their work, leisure and learning.
Deliverable​ Responsibility Timeframe
Produce a medium-term​ plan and supporting budget required for delivering the Jersey Data Exchange. This should highlight support needed to engage Jersey Businesses and how the generation of use cases will drive visibility of available data.Digital Jersey
End of 2026
Improve the accessibility and promotion of existing freely available mapping and geospatial data to maximise the use of existing geospatial data assets, through the Jersey digital mapping service and Government of Jersey Digital Mapping, as well as promoting these resources through Parishes, for example useful links on St Martin website.Geospatial TeamContinuous
Extend the range of premium geospatial data made available at a reduced cost for start-ups and charities, through Government GIS Data.Geospatial TeamContinuous
Identify priority categories of Government-owned data to make publicly available, with tax data and mapping imagery the most recommended data sets, as well as the need to better promote what data is already available.Digital ServicesEnd of 2026
Publish the prioritised categories of Government-owned data sets (unless there is a commercial, technical or legal reason to not).Digital ServicesEnd of 2026
Improve data sharing processes for both personal and non-personal data in Government.Digital ServicesEnd of 2026
Establish a catalogue for open data assets, to help data professionals quickly find the most appropriate data for any analytical or business purpose.Digital ServicesEnd of 2026
Create and implement a master data management framework to govern how data is collected, managed and distributed across Government.
Digital ServicesEnd of 2027


3. Support for digital adoption

Objective: Ensure that all businesses are supported to be digitally enabled and embrace digital tools and services to innovate, prosper and boost their productivity.
Deliverable Responsibility Timeframe
Develop tools to measure Jersey's digital economy.
Digital Jersey
End of 2026
Engage payment service providers, such as Stripe, to bring them to Jersey.Digital EconomyEnd of 2027
Address ongoing digital access and equivalency issues, such as access to new digital platforms and the inability to monetise social media content.Digital EconomyEnd of 2027
Build on the success of cross-Crown Dependency working on digital access and equivalency to promote more joined up working with Guernsey and the Isle of Man on other digital policy areas, such as cyber security and data.Digital EconomyEnd of 2027
Building on the success of 2025, implement the Better Business Grant to support the funding and adoption of technology for SMEs.Jersey BusinessEnd of 2026
Establish a fit-for-purpose set of digital IDs that enables customers to access multiple Government services using a single set of credentials.Digital ServicesEnd of 2026
Provide more Government services online, including key transactions such as permits and licences.Digital ServicesEnd of 2026

Accelerate AI adoption through:​

  • Establishing relationships with 10 AI service providers (e.g. Google, OpenAI, etc.) providing credits and discounts to Jersey companies.
  • Designing and building an online AI Hub where Islanders can find AI resources and expertise, with at least 30 individuals signed up.
  • Drive coordination and action through the AI Council to support and accelerate AI adoption.
  • Work with industry to establish and complete 2-3 AI pilot initiatives, focusing on professional and financial services.
Digital JerseyEnd of 2026


4. Making Jersey start-up and scale-up friendly​

​​​Objective: Make Jersey an attractive place to start and scale-up a business, utilising digital to quickly innovate, learn and grow.​ ​
Deliverable Responsibility Timeframe
Implement the Impact Jersey Innovation Programme, with £2m funding available.Digital JerseyEnd of 2026
Deliver start-up support and incubation activities, including an AI Start-up Bootcamp for 12 participants and a Mentoring Programme.Digital JerseyContinuous
Implement the recently developed Startup Toolbox for local digital entrepreneurs.Digital JerseyEnd of 2026
Publish evaluation of Start-up Bootcamps and develop pathways of support for digital start-ups and scale-ups to strengthen innovation in the digital sector, through Digital Jersey Start and Scale.Digital JerseyEnd of 2026
Convene an advisory group of digital start-up and scale-up creators to advise on the effectiveness of the pathway.Digital JerseyEnd of 2027
Coordinate regulators to expand regulatory sandbox opportunities for start-ups.Digital JerseyEnd of 2026
Promote use of the Digital Twin and partner with the public sector to deliver initiatives.Digital JerseyEnd of 2026
Deliver programme of events with at least 1,000 attendees.Digital JerseyEnd of 2026

Grow membership by 10%, sustaining a retention rate above 70% and achieve an average membership score of above 8/10.

Digital JerseyEnd of 2026


5. Support for digital businesses

Objective: Create the conditions for Jersey’s digital businesses to exploit the opportunities available in domestic and global markets.​​ ​
Deliverable Responsibility Timeframe
Provide advice to digital businesses on global market engagement, how to export from Jersey and facilitate attendance for at least 5 businesses at overseas visits and events.Digital Jersey, Jersey BusinessContinuous
Review approach to the development of Jersey as an 'Innovation Island/Smart Island' and deliver key actions to enable this.Digital JerseyEnd of 2026
Support local businesses with tech services procurement through at least 2 Government procurement workshops.Digital JerseyEnd of 2026
Drive usage of the enhancedProMatch Portal, to support local digital businesses win more work on Island and to help drive digital adoption in the local economy.Digital JerseyEnd of 2026
Attract and relocate 10 FinTech and AI businesses to Jersey.Digital JerseyEnd of 2026
Deliver at least 3 digital marketing campaigns targeting off-Island audiences.Digital JerseyEnd of 2026
Provide relationship management with digital businesses that utilise Control of Housing and Work (CHW) staffing permissions and provide ongoing support and oversight to ensure they meet any criteria set.Digital JerseyContinuous
Proactively support and find solutions where a digital business that utilises Control of Housing and Work (CHW) staffing permissions is not meeting its agreed objectives, by working with the business and Government to provide guidance and support.Digital JerseyContinuous
Report to Government on progress in managing relationships with digital businesses that utilise Control of Housing and Work (CHW) staffing permissions.Digital JerseyContinuous​


6. Proportionate and future-proof regulation​​

Objective: Ensure that our regulation and legislation is modern, proportionate and encourages safe innovation.​ ​
Deliverable Responsibility Timeframe
Publish AI Playbook for Jersey.AI Council, Digital Jersey, EconomyQ1 2026
Monitor international best practice on AI regulation and engage experts in the UK, EU and rest of the world.Digital EconomyContinuous
Conduct a disciplined trial of Microsoft 365 Copilot and Copilot Studio, using the Government of Jersey playbook to trial safe AI connectivity. Digital ServicesEnd of 2026

Build an AI community of practice through the five delivery workstreams of the Government AI Steering Group to keep adoption proportionate, transparent and grounded: 

  1. Technology Policies and Standards.
  2. Security Policies and Standards.
  3. Data Protection and Information Governance.
  4. Communication
  5. Planning and Guidelines.
  6. Insights and Learnings.
Digital ServicesEnd of 2026



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