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Vintage car with Liberation Day bannerVintage car with Liberation Day banner

Liberation Day logo design competition

Do you think you have what it takes to design a new logo for Liberation Day 2021 to 2024? Maybe you have a story or a lived experience you would like to tell via the medium of design. Maybe Art is your favourite subject at school. Or maybe you haven’t even picked up a pencil or paintbrush for years! Whoever you are, we want to hear from you.

Logo design guidelines and parameters

The purpose of this competition is to design a logo to be used for Liberation Days from 2021 to 2024. We are looking for a clear and simple logo which reflects the five values of Liberation Day:

  • community - to be inclusive and aligned in celebrating Jersey’s national day
  • celebration - to celebrate, not only the freedom of Liberation Day, but the subsequent changes to Jersey that made our Island what it is today
  • commemoration - to reflect on those who suffered hardship or loss as a result of the Occupation during the Second World War
  • commitment - to ensure Jersey carries on the memory of those affected by or suffered during the Occupation
  • creativity - to bring the celebration alive, enabling all Islanders to take part in events in some shape or form

We're also looking for a logo with a moving Liberation story behind it. For example, the Liberation 75 logo was inspired by the first-hand account of 79-year-old Islander, Enid de Gruchy. Enid recalls going into St Helier on Liberation Day with her family when she was just four years old. It was during this trip that a British soldier gave her a sweet – the first sweet she had ever seen. She had told this story to her granddaughter, Emma Le Gallais, and Emma used it to inspire her design to mark the milestone 75th anniversary of Liberation Day.

Importantly, the logo must also be appropriate for use in a public setting.

Who can enter the competition

  • the competition is open to all islanders of any age whether living here or abroad
  • the contest is open to amateurs and design professionals, as well as States of Jersey and Government of Jersey employees
  • the competition is not open to those who work for the Bailiff’s Chambers
  • contestants are permitted to work in groups

Submission guidelines and how to enter

  1. The competition is open from 10am (BST) on Monday 28 September 2020 and closes at midnight on Wednesday 21 October 2020. Late submissions will not be considered. The winner will be selected and notified on Wednesday 11 November
  2. All entries must be submitted electronically to Hannah Maden-Adams at, or via post to Hannah at: Bailiff’s Chambers, Royal Court House, Royal Square, St Helier, JE1 1BA
  3. One or more submissions per person is acceptable
  4. There is no fee to enter the competition
  5. Electronic entries should be submitted as JPG files
  6. For quality reproduction purposes, the winning entry will be sent to a designer and converted into scalable vector graphic format (EPS). The colour must be CMYK, though the logo may also be produced in black and white
  7. The logo must be easy to use, handle, resize, and manipulate for all reproduction purposes. It should be visually appealing on both small (from 2cm x 2cm) and large scales.
  8. The logo must be appropriate for use in a public setting

How the winner will be chosen

  • the winning entry will be selected by a panel comprised of The Bailiff of Jersey, Mr Timothy Le Cocq; His Excellency, The Lieutenant Governor Air Chief Marshal Sir Stephen Dalton GCB; and officers employed by The Bailiff’s Chambers. Their decision will be final and no further correspondence shall be entered into
  • entries will be judges on their visual appeal, adherence to the five Liberation Day values and ease of reproduction for the purposes stated above
  • there is no prize, however the winner will see their design used for Liberation Day from 2021 until 2024
  • the winner will be notified via email or telephone, and announced on Liberation 75’s Facebook, Instagram and Twitter channels, as well as possibly through other media

Intellectual property

  • entrants confirm their submissions are their own original artwork, have not been copied from others or from previous designs, and do not violate the intellectual property rights of any other person or entity
  • submissions become the sole property of The Bailiff’s Chambers and may be used for any Liberation Day related purposes, including, but not limited to, display on websites, social media, merchandise, posters and other materials
  • The Bailiff’s Chambers shall have the right to adapt, edit, modify, or otherwise use the winning submission in part or in its entirety in whatever manner it deems appropriate.
  • The Bailiff’s Chambers reserves the right to choose not to use the winning entry as described in these competition guidelines
  • The Bailiff’s Chambers reserves the right to use any other entry for promotional or business purposes in future
  • if the winner is determined to have violated any rules, another winner will be chosen


  • The Bailiff’s Chambers is not responsible for lost, late, misdirected, incomplete, illegible, or otherwise unusable entries, including entries that are lost or unusable due to computer, internet, or other electronic or postal problems
  • The Bailiff’s Chambers reserves the right to cancel or modify the competition and announce the winner via alternative means if fraud or technical failure is determined at any time, including after the submission window has closed
  • The Bailiff’s Chambers is not liable, for the purpose of winner notification, in the event the contest winner has provided incorrect, outdated, or otherwise invalid contact information

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