13 May 2010
Next week (17 - 19 May), Jersey Tourism is staging their “single biggest business initiative” since June 2008.
In excess of 100 tourism business leaders and their teams responsible for £85 million of annual business to Jersey will meet to discuss and contract more than 50% of Jersey’s annual tourism turnover.
The travel trade is responsible for 53% of Jersey’s incoming tourism business.
Tour operators and transport operators from UK, France, Germany, Austria, Benelux and Switzerland will gather and meet in a workshop format on Tuesday 18 May at the RJA and HS headquarters in Trinity.
Already 950 appointments have been booked through an online system managed by the Jersey Tourism team.
The biennial event has become established as a proven and effective opportunity for invited travel trade partners to network with key suppliers in Jersey enabling them to develop new programmes, contract new business, meet industry leaders and simply keep abreast of Jersey’s new products and services.
Aside from the workshops, there are also opportunities to develop working relationships through the lunchtime and evening events.
The biennial event, first established in 1973, is well subscribed this year with 44 tour operators and 7 transport operators attending.
Marketing and Tourism Director, David de Carteret, said “The volume of tourism business delivered by the trade is vital to the island economy, of UK visitors to Jersey book through tour operators. The people who gather in Jersey next week are truly our VVIPs. It is a huge opportunity for us to have them together in the same place at the same time so that we can be united in our approach to marketing Jersey through the travel trade. It is an occasion to learn, do business, network and renew many of the very powerful and influential relationships we enjoy with the international travel trade.”