Government of Jersey rebranding costs (FOI)

Request

I would like to know how much has been spent on the States’ ‘Government of Jersey’ rebrand.

A

Please kindly confirm when the ‘Government of Jersey’ logo was first introduced and amount spent on the design process.

From that date, please kindly provide a breakdown of costs per year spent on:

B

Stationary bearing the ‘Government of Jersey’ logo (pens, pencils, letter heads, notebooks, etc.). If possible, please also provide the quantity of each ordered per year.

C

Clothing items bearing the ‘Government of Jersey’ logo (ties, cufflinks, etc.). Again, please also provide the quantity of each ordered if possible.

D

All other additional items bearing the logo that do not fall into the above categories (keyrings, etc.). Again, please also provide the quantity ordered.

Response

The use of the phrase Government of Jersey in branding was adopted by the previous Council of Ministers on 11 July 2014 in order to facilitate Jersey’s external relations.

Additional information about the introduction and use of the Government of Jersey logo was provided in response to a previous Freedom of Information request which can be accessed on the following link:

Government of Jersey branding (FOI)

Where information is already in the public domain and is reasonably accessible to the public, it is absolutely exempt under Article 23 of the law.

Stationery bearing the business logo (including business cards and compliment slips) is used as part of the normal run of business and would be required no matter which logo was being used.

Below is actual spend on stationery bearing the Government of Jersey logo, with some business cards being embossed (raised crest) and some being double-sided (with a second language on reverse – for example French).

External Relations (includes Minister, Chief Officer and departmental team members)

2015 £335.55 Business Cards (5 boxes – 125 per box)

2016 £169.26 Business Cards and Compliments Slips (2 boxes – 125 per box and 100 compliments slips)

2017 £393.85 Business Cards (7 boxes – 125 per box)

Cufflink boxes for official gifts £191 for 100 boxes

Chief Minister’s Department (includes Chief Minister, Assistant Ministers, Financial Services Chief Officer and departmental team members)

2014 £219.64 Business Cards (7 boxes – 125 per box)

2015 £250.29 Business Cards (5 boxes – 125 per box + 50 cards)

2016 £577.27 Business Cards (26 boxes – 125 per box + 100 cards)

2017 £358.66 Business Cards (16 boxes – 125 per box)

2015 £2,890.00 Business Cards (34 boxes – 125 per box) for Ministers from the following Departments: Social Security, External Relations, Chief Ministers (including Assistant Chief Ministers), Community and Constitutional Affairs, Treasury and Resources, Health and Social Services.

2016 £395.00 Lectern with Government of Jersey logo (used by the Chief Minister to deliver his response to the Independent Jersey Care Inquiry).

The Government of Jersey logo is also used as the recognised branding for the Government of Jersey London Office in the UK. The London Office receives an annual grant for carrying out its operation and any spend on branded items (stationery etc.) would be in accordance with the office’s normal business requirements. The amount of the annual grant is contained in the States of Jersey financial report and accounts which can be accessed on the following link.

States of Jersey accounts

Exemptions applied

Article 23 – Information accessible to applicant by other means

(1) Information is absolutely exempt information if it is reasonably available to the applicant, otherwise than under this Law, whether or not free of charge.

(2) A scheduled public authority that refuses an application for information on this ground must make reasonable efforts to inform the applicant where the applicant may obtain the information.