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L'înformâtion et les sèrvices publyis pouor I'Île dé Jèrri

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Analytics and tracking processes of surveys (FOI)

Analytics and tracking processes of surveys (FOI)

Produced by the Freedom of Information office
Authored by Government of Jersey and published on 02 July 2019.
Prepared internally, no external costs.


The Government of Jersey's statistics department are conducting an online survey "Jersey Opinions and Lifestyle Survey 2019" at the following address:

Jersey Opinions and Lifestyle Survey 2019

The HTML source code for that page contains numerous third-party analytics and tracking scripts, with unique account identifiers which do not match the main Government of Jersey home page

Please provide the name of the account holder(s) and/or Data Controller for each of the following unique account identifiers, which are present on the survey page:

  • Google Tag Manager account GTM-TLN73WM

  • Google Tag Manager account GTM-PMHNM9

  • Google Analytics account UA-12796584-38


The name of the account holders are given in the table below:



​Account managed by

​Google Tag Manager ​GTM-TLN73WM ​Government of Jersey
​Google Tag Manager​GTM-PMHNM9​Smart Survey
​Google Analytics​UA-12796584-38​Government of Jersey


For information, Google Tag Manager containers allow us to place Google Analytics tracking tags on all surveys.

It does not record IP addresses (it is set to anonymise the IP by default).

No personally identifiable data is collected by these containers (remarketing, demographic and audience tracking features are not enabled).

Data collected is aggregate use data, and is to help monitor Government of Jersey’s overall use of the survey software and troubleshoot potential problems for users, for example:

  • number of active surveys

  • number of users taking surveys

  • average time spend answering surveys

  • peak times of survey activity

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