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L'înformâtion et les sèrvices publyis pouor I'Île dé Jèrri

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Visit Jersey costs (FOI)

Visit Jersey costs (FOI)

Produced by the Freedom of Information office
Authored by Government of Jersey and published on 10 February 2023.
Prepared internally, no external costs.

Request

A

Please can you advise on what the total costs for 2019, 2020, 2021 and 2022 are for Visit Jersey employees based in Jersey?

B

Please can you advise how many staff work for Visit Jersey based in Jersey?

C

Please can you advise how much in total Visit Jersey has spent annually on entertaining, off-island and on-island?

D

Please can you advise how much is spent annually in Jersey, promoting Visit Jersey? For example, their big advertisements at the airport and local magazines. 

E

Please can you advise how much is spent annually outside of Jersey promoting Visit Jersey? For example, campaigns and local magazines or in-flight magazines?

F

Please could you provide a quarterly breakdown of payments that Visit Jersey paid their marketing and advertising agencies in 2019, 2020, 2021 and 2022 and as much detail as possible (for example, tv, video, media space, design, copywriting)?

G

Please can you break this down into spend to on-island agency and agencies and off-island agency and agencies (to include the split between media space and creative, for example, TV commercials and print media space and creative design, cgi, artwork and so on?

H

Please can you  advise when any marketing and advertising work for Visit Jersey went out to tender? If they didn't, why did they not go out to tender? 

I

Can you advise how much investment over 2019 to 2022, year by year, that Visit Jersey receives from the Government? 

Response

A to H 

The information requested is not held by the Government of Jersey. Article 3 of the Freedom of Information (Jersey) Law 2011 applies. 

Some of the information is published by Visit Jersey on their website in the Annual Reports.  Please see the following link:

Visit Jersey - Annual Reports (visitjersey.com)

It should be noted that Visit Jersey are not a Scheduled Public Authority (SPA), therefore, they are not required to respond under Freedom of Information legislation, however, you may wish to contact them directly via their email address: 

info@jersey.com

or by post to:

Commercial House, 

3 Commercial Street, 

St Helier, 

Jersey, 

JE2 3RU

I

The Government of Jersey has provided the following grants to Visit Jersey:

  • 2019 - £4.9m
  • 2020 - £4.628m
  • 2021 - £5.65m
  • 2022 - £5.65m

Article applied 

Article 3 - Meaning of “information held by a public authority”

For the purposes of this Law, information is held by a public authority if –

(a)     it is held by the authority, otherwise than on behalf of another person; or

(b)     it is held by another person on behalf of the authority.

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