Retail economy news and resources

This page gives you links to updates and information relevant to the delivery of the Retail Roadmap.

Town Team charter

This charter sets out its mission and guiding principles. It was agreed at the Town Team meeting on Tuesday 11 March 2025.

Mission

The Town Team’s mission is to improve the vibrancy and vitality of St Helier and the High Street. It can be achieved by re-imagining our High Street as a community hub and understanding that retail is about more than shopping.

Guiding principles

The Team’s vision of St Helier will align with:

the mission of the Retail Roadmap
the vision of the Visitor Economy Strategy
the aim of the Parish of St Helier Strategic Plan 2020-2025

An effective Town Team for St Helier will:

drive micro-adjustments that will improve the vibrancy we see and feel
deliver fast and noticeable changes to build a greater overall High Street experience for all
evolve past the business-as-usual approach in favour of more proactive and future-forward thinking
champion small interventions by agreeing clear, realistic and achievable actions that are costed, prioritised and funded
lead and facilitate positive change
strive to provide visionary, strategic and strong operational management
bridge the gaps between Government, local businesses, residents and places
continue to be community-led and supported by Government and the Parish
create confidence and positivity within the Team and for everyone living in Jersey, whilst challenging negative perception

Town Team Charter