| Department | Department for the Economy |
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| Start date | 09/06/2025 |
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| End date | 18/07/2025 |
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| Type of consultation | White paper |
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| Deadline for comments | 18/07/2025 |
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About the consultation
We are seeking views on the draft Trade Marks (Jersey) Law 202- which, if approved, would replace the Trade Marks (Jersey) Law 2000.
This consultation follows an earlier consultation, Intellectual Property: proposal for a Primary Trade Mark Registration, which concluded in early 2024.
Consultation Paper: Draft Trade Marks (Jersey) Law
Draft Trade Marks (Jersey) Law 202- (Appendix A)
Background
Intellectual Property (IP) protection is a key part of modern economic policy, which is increasingly driven by innovation and intangible assets. IP rights support innovative activity and can lead to increases in the profitability of a business investing in such activity. Products and services protected by IP rights ensure that there can be a reward for investment in innovation. IP rights are therefore a valuable business asset.
Ensuring that Jersey’s legislation making provision about IP is modern and consistent with international standards is an important policy objective for Government to enhance Jersey’s investment climate and encourage businesses of many types to locate and invest in the Island.
- to introduce of a system of primary trade mark registration in Jersey, replacing the current system of secondary registration
- to ensure compliance with the Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks (the Madrid Protocol), so that Jersey can seek future extension and
- to facilitate the transition of current trade mark protection in Jersey to move from a system of secondary registry to the proposed new system of primary registration
Upon consideration of responses, the results of this consultation will be used to make final amendments to the legislation before it is presented to the States Assembly, which is intended to be by Q4 2025.
How to submit comments to the consultation
Comments should be submitted no later than 18 July 2025:
By email to L.Ament@gov.je with the subject line Trade Mark Law Consultation.
In writing to:
FAO Lukas Ament, Head of Competition and Intellectual Property
Department for the Economy
Government of Jersey
Union Street
St Helier JE2 3DN
Data Protection
The information you provide will be processed in compliance with the Data Protection (Jersey) Law 2018. Find more information in the Department for the Economy Privacy Notice.
The Government of Jersey may quote or publish responses to this consultation but will not publish the name and addresses of individuals without consent. Types of publishing may include, for example, sending to other interested parties on request, sending to the Scrutiny Office, quoting in a published report, reporting in the media, publishing on the Government website, and listing on a consultation summary. Confidential responses will still be included in any summary of statistical information received and views expressed.
Under the Freedom of Information (Jersey) Law 2011, information submitted to this consultation may be released if a Freedom of Information request requires it, but no personal data may be released.
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