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Information and public services for the Island of Jersey

L'înformâtion et les sèrvices publyis pouor I'Île dé Jèrri

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Tourism statistics

​​Visitor volume and value

Between 2018 and 2019, the total number of visits increased by 6% to 770,686. This was the largest number of visitors since 2002.

Total on-Island visitor expenditure in 2019 was £280 million. This is an average of £363 per visitor.

V​​isitor volume 2019

Type of visit Number of visits
Total visits770,700
Holiday visits514,600
Business66,100
Visits to friends and relatives112,900
Other77,000
Visits lasting one or more night645,500
​Day trip visits125,100​

Source: Visit Jersey

Figures in the above table have been rounded independently to the nearest hundred.

In 2016 Visit Jersey changed the methodology used to capture information about the volume and value of tourism to Jersey. Comparisons with previous years should therefore be made with caution.

Total visitors

 

Source: Visit Jersey, download the data

Accommodation

Number of registered bed spaces

 

Source: Visit Jersey, download the data

In 2017, there were 10,608 persons accommodated in total, of which 72% (7,651 persons) were accommodated in hotels. Around one in ten persons were accommodated in self-catering accommodation.

Registered visitor accommodation in Jersey, 2017

​Hotels ​Guest-houses​Self catering​Campsites​Youth hostelsAll visitor accom.
​Total premises​58​35 ​32 ​6​2​133
​Total bed spaces7,589​796​~​~​146​8,531
​Total bedrooms​3,724​398​~~​​33​4,155
​Self catering spaces​62​35​1,193​~​~1,290​
​Self catering units​199​​338​~~​​366
​Campsite bed spaces​~​~​~​747​40​787
​Total persons accommodated​7,651​831​1,193​747​186​10,608

Source: Visit Jersey

STR benchmarking

A growing number of hotels in Jersey are participating in the STR benchmarking survey which provides information on the performance and productivity of Jersey hotels.

In 2021 (for participating hotels):

  • average room occupancy was 41% up from 26% in 2020 but down overall from pre-pandemic levels at 66% in 2019

  • average daily room rate was £115, an increase of 20% on 2020, but only up 8% from pre-pandemic levels in 2019

  • revenue per available room was £54, double the previous year, but down 28% on pre-pandemic levels in 2019

More information on STR benchmarking can be found on the Visit Jersey website.

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