Visitor volume and value
Between 2018 and 2019, the total number of visits increased by 6% to 770,686. This was the largest number of visitors since 2002.
Total on-Island visitor expenditure in 2019 was £280 million. This is an average of £363 per visitor.
Visitor volume 2019
| Total visits | 770,700
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| Holiday visits | 514,600 |
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| Business | 66,100 |
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| Visits to friends and relatives | 112,900 |
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| Other | 77,000 |
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| Visits lasting one or more night | 645,500 |
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| Day trip visits | 125,100 |
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Source: Visit Jersey
Figures in the above table have been rounded independently to the nearest hundred.
In 2016 Visit Jersey changed the methodology used to capture information about the volume and value of tourism to Jersey. Comparisons with previous years should therefore be made with caution.
Total visitors
Source: Visit Jersey, download the data
Accommodation
Number of registered bed spaces
Source: Visit Jersey,
download the data
In 2017, there were 10,608 persons accommodated in total, of which 72% (7,651 persons) were accommodated in hotels. Around one in ten persons were accommodated in self-catering accommodation.
Registered visitor accommodation in Jersey, 2017
| Total premises | 58 | 35 | 32 | 6 | 2 | 133 |
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| Total bed spaces | 7,589 | 796 | ~ | ~ | 146 | 8,531 |
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| Total bedrooms | 3,724 | 398 | ~ | ~ | 33 | 4,155 |
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| Self catering spaces | 62 | 35 | 1,193 | ~ | ~ | 1,290 |
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| Self catering units | 19 | 9 | 338 | ~ | ~ | 366 |
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| Campsite bed spaces | ~ | ~ | ~ | 747 | 40 | 787 |
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| Total persons accommodated | 7,651 | 831 | 1,193 | 747 | 186 | 10,608 |
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Source: Visit Jersey
STR benchmarking
A growing number of hotels in Jersey are participating in the STR benchmarking survey which provides information on the performance and productivity of Jersey hotels.
In 2021 (for participating hotels):
average room occupancy was 41% up from 26% in 2020 but down overall from pre-pandemic levels at 66% in 2019
average daily room rate was £115, an increase of 20% on 2020, but only up 8% from pre-pandemic levels in 2019
revenue per available room was £54, double the previous year, but down 28% on pre-pandemic levels in 2019
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