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Tourism statistics

​​Visitor volume and value

Between 2015 and 2016, the number of staying leisure visitors increased by 3% to 356,000. 

Total on-Island visitor expenditure in 2016 was £228 million. This is an average of £330 per visitor.

V​​isitor volume 2016

Type of visitor Number of visitors
Total visits692,000
Staying leisure356,000
Business63,000
Visits to friends and relatives100,000
Leisure day trips105,000
Non-leisure day trips40,000​

Source: Visit Jersey

In 2016 Visit Jersey changed the methodology used to capture information about the volume and value of tourism to Jersey. Comparisons with previous years should therefore be made with caution.

Number of staying leisure and total visitors

 

Source: Visit Jersey, download the chart data

Accommodation

Number of registered bed spaces

 

Source: Visit Jersey, download the chart data


In 2016, there were 10,594 persons accommodated in total, of which 77% (7,637 persons) were accommodated in hotels. Around one in ten persons were accommodated in self-catering accommodation.

Registered visitor accommodation in Jersey, 2016

​Hotels ​Guest-houses​Self catering​Campsites​Youth hostelsAll visitor accom.
​Total premises​58​35 ​32 ​6​2​133
​Total bed spaces​7,575 ​798​~​~​146​8,519
​Total bedrooms​3,719​399​~~​​33​4,151
​Self catering spaces​62​33​1,193​~​~1,288​
​Self catering units​198​​338​~~​​365
​Campsite bed spaces​~​~​~​747​40​787
​Total persons accommodated​7,637​831​1,193​747​186​10,594

Source: Visit Jersey

A growing number of hotels in Jersey are participating in the STR benchmarking survey which provides information on the performance and productivity of Jersey hotels.

In 2016 (for participating hotels):

  • average room occupancy was 67%

  • average daily room rate was £106

  • revenue per available room was £71, an increase of 10% on the previous year

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