Visitor volume and value
Between 2016 and 2017, the total number of visits increased by 5% to 726,800.
Total on-Island visitor expenditure in 2017 was £250 million. This is an average of £344 per visitor.
The average length of stay was 4.7 nights in 2017.
Visitor volume 2017
| Total visits | 726,800 |
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| Holiday visits | 580,000 |
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| Business | 79,000 |
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| Visits to friends and relatives | 103,000 |
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| Other | 36,000 |
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| Visits lasting one or more night | 617,400 |
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| Day trip visits | 109,500 |
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Source: Visit Jersey
In 2016 Visit Jersey changed the methodology used to capture information about the volume and value of tourism to Jersey. Comparisons with previous years should therefore be made with caution.
Total visitors
Source: Visit Jersey, download the data
Accommodation
Number of registered bed spaces
Source: Visit Jersey, download the data
In 2017, there were 10,608 persons accommodated in total, of which 72% (7,651 persons) were accommodated in hotels. Around one in ten persons were accommodated in self-catering accommodation.
Registered visitor accommodation in Jersey, 2017
| Total premises | 58 | 35 | 32 | 6 | 2 | 133 |
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| Total bed spaces | 7,589 | 796 | ~ | ~ | 146 | 8,531 |
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| Total bedrooms | 3,724 | 398 | ~ | ~ | 33 | 4,155 |
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| Self catering spaces | 62 | 35 | 1,193 | ~ | ~ | 1,290 |
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| Self catering units | 19 | 9 | 338 | ~ | ~ | 366 |
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| Campsite bed spaces | ~ | ~ | ~ | 747 | 40 | 787 |
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| Total persons accommodated | 7,651 | 831 | 1,193 | 747 | 186 | 10,608 |
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Source: Visit Jersey
A growing number of hotels in Jersey are participating in the STR benchmarking survey which provides information on the performance and productivity of Jersey hotels.
In 2017 (for participating hotels):
average room occupancy was 66% (unchanged from previous year)
average daily room rate was £112, an increase of 6% on the previous year
revenue per available room was £74, an increase of 6% on the previous year
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