15 April 2016
The 2015 eco active Proud of You (for picking up my poo) campaign has won a major award.
At a ceremony last night, the Proud of You team picked up the National Chartered Institute of Marketing (CIM) Award for Sustainability and CSR.
The Proud of You campaign ran for the summer months of 2015. Island residents responded to its message and put in a huge effort to rid the Island of dog mess. The campaign is currently being rolled out again as summer approaches.
Eco active is part of the Department for the Environment, and works with organisations across Jersey to help them operate more sustainably. Programme manager, Jane Burns, said “We’re extremely proud to have had our campaign recognised at a national level. The difference it made around the Island last summer was enormous. Some hotspots saw an 88% reduction in the amount of dog mess. Sadly it is one of those issues that requires continual ‘nagging’ so we are all set to launch again this year.
“One of the reasons the campaign was so successful was that it was a team effort – a lot of people and organisations were involved. Among these were Freedom Media, who worked with us to make sure the campaign was informative and friendly. It’s down to this extensive team work that the Department of the Environment has achieved this special accolade.”
The Minister for the Environment, Deputy Steve Luce, said “This is an example of how a small-budget campaign can make a tangible difference. ‘Proud of You’ captured the community’s imagination in a humorous way, and encouraged people to change their behaviour to improve Jersey’s beautiful environment for all of us.”
Director for Environmental Policy at the Department of the Environment, Dr Louise Magris, said “Islanders value their high quality environment, which underpins so much of Island life. The eco-active team are committed and dedicated to building a more sustainable Jersey. They work hard, often behind the scenes, to help people live a greener life, at home, work and play. The campaign was up against strong competition at national level and I’m delighted their work has been recognised, and will continue to go from strength to strength.”
The campaign, more information about dog mess and free downloadable resources are still available at gov.je/ProudOfYou.