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National recognition for anti-drugs campaign

28 April 2017

​An anti-drugs campaign created by the States of Jersey in partnership with Prison! Me! No Way!! (PMNW) and Freedom Media has been recognised at the national CIM Marketing Excellence Awards in London.

CIM Marketing Excellence Awards

The campaign received a highly commended award in the Best Partnership category, recognising the work of a team that included The States of Jersey's Building a Safer Society Partnership, the States of Jersey Police, the Prison, Ambulance, Customs, Drug and Alcohol Services, the Health and Education Departments, Jersey Youth Service and Freedom Media.

The campaign was also shortlisted in the Best Integrated Campaign category of the awards, which are now in their eighth year.

The executive officer for the States' Building a Safer Society Partnership, Gill Hutchinson, said “The partnership between PMNW and the States of Jersey community safety strategy Building a Safer Society has been a very productive one. PMNW always delivers exceptional programmes and they have reached many people through their campaign. The partnerships forged within this successful social enterprise model are strong and sustainable and the extra value, hard work and innovation put in by people all working together, with different skills for the same positive outcome, is humbling to see.”

PMNW Jersey chairman, Lesley Harrison, commented “We are thrilled that the campaign was Highly Commended for the Best Partnership Campaign. On the night, judges stated it was a highly controversial category and on a parity with the category overall winners who were ITV and the National Lottery for their Team GB campaign. This is tremendous recognition at a national level for those organisations and individuals who made the campaign such a success and one which exceeded all our expectations, whilst creating a platform highlighting the benefits and added value that a multi-agency approach and successful partnership can bring to a small community.”

Freedom Media's creative director, Hannah Shellswell, added “It was an incredible night at the National CIM Awards in London. It was such a privilege for our creative team at Freedom Media to work on the campaign that has had such a positive impact on young people, schools and parents. Ultimately this innovative and targeted campaign was about saving lives, educating all audiences about the devastating effects these substances can have. The results significantly exceeded our objectives.”

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