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Government partnership with charity shortlisted for award

19 January 2017

​Prison! Me! No Way!!! Jersey has been shortlisted as a finalist for two marketing excellence awards in recognition of their highs.exposed multi-agency campaign. This campaign was launched in the Island last year to create awareness of the devastating effect of so called ‘legal’ highs.

The campaign partnership team included the States of Jersey Building a Safer Society Strategy, States of Jersey Police, Prison, Ambulance, Customs, Drug and Alcohol Service, Health, Education, Jersey Youth Service and Freedom Media.

The Chartered Institute of Marketing's awards celebrate outstanding marketing by organisations, individuals and teams. Now in its eighth year, these national awards recognise that high standards of quality and integrity are vital to the success of marketing, as well as rewarding the innovation delivered by marketers who are at the cutting edge of their profession.

Best Partnership Campaign

This award recognises alignment between partner organisations to deliver a compelling customer marketing campaign. Evidence was required to demonstrate how a joint approach and shared goals achieved a measurable win-win result.

Best Integrated Campaign

This award recognises campaigns that deliver excellence through a range of channels. The
criteria include clear objectives and rationale behind the media strategy, along
with creative synergy across all the activity, resulting in demonstrable value added from
each channel.

Building a Safer Society

The Executive Officer for the States of Jersey's Building a Safer Society Strategy, Gill Hutchinson, said "The partnership between PMNW and Building a Safer Society has been a very productive one. PMNW always delivers exceptional programmes and they have reached many people through their highs.exposed campaign.

"The partnerships forged within this successful social enterprise model are strong and sustainable and the extra value, hard work and innovation put in by people working together, with different skills for the same positive outcome is humbling to see.”

Finalists will have their campaigns showcased and winners will be announced at the CIM
Marketing Excellence Awards, which will be held at the Grosvenor House Hotel in London’s
Park Lane on the 27th April.

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