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Jersey to be promoted at French agricultural show

21 February 2019

Jersey cows

​Jersey will once again be represented at a major agricultural show in Paris this week.

The Deputy Chief Minister and Minister for Economic Development, Tourism, Sport and Culture, Senator Lyndon Farnham, will lead a delegation to the Salon International de l’Agriculture (SIA) on Sunday 24 February. The agricultural show is one of the biggest French agriculture events of the year and will provide an opportunity to showcase Jersey’s local produce, to promote the island as a tourist destination, and to strengthen links between Jersey and France.

This will be the seventh year that Jersey has exhibited at the show, which attracts more than 600,000 visitors annually.

Senator Farnham said: “The SIA is one of the world’s largest and most important agricultural shows. This popular and high-profile event provides us with an excellent opportunity to show off what Jersey has to offer, as well as allowing us to foster relationships with our closest neighbours.”

The department of La Manche will again host Jersey on their stand at the event, giving the island a platform to promote local produce and to showcase Jersey as a holiday destination. Visitors to the Jersey area of the Normandy stand will be able to see different varieties of daffodils grown in Jersey, and will sample a taste of Genuine Jersey products – including black butter, cider, salted caramel, pork pies, and new locally-produced Biltong. The stand will also offer festival-goers the chance to win a trip to the island.

La Manche has welcomed Jersey to share their stand since 2014, and Senator Farnham will meet President of La Manche, Marc Lefèvre, to renew this partnership during his trip.

Senator Farnham added: “This is a significant yearly opportunity for us to promote Jersey’s products, particularly Jersey Lobster, Jersey Oyster, Jersey Royals and Jersey Dairy: four of our most important agricultural exports. The event is also the perfect opportunity for us to endorse the island as a holiday destination, and for us to build links with a number of influential decision makers in France.

“It’s fantastic to have this annual chance to demonstrate our close links with Normandy, and I am delighted to be able to renew this partnership for three more years.”

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