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Information and public services for the Island of Jersey

L'înformâtion et les sèrvices publyis pouor I'Île dé Jèrri

St Helier development and regeneration strategy

​The St Helier development and regeneration strategy focuses on:

  • the town centre
  • the area around Colomberie in the east of town
  • Mont de la Ville (Fort Regent)
  • the western approach into St Helier
  • the area around the Town Park

It is based on 10 strategic principles:

  1. consolidate the town centre to create a legible and vibrant shopping heart
  2. integrate the new waterfront business quarter as part of the town centre
  3. define a new western gateway for the town
  4. ensure provision of suitable floorspace to cater for the demands of economic growth and diversification
  5. establish a design-led high quality built environment, which showcases its heritage features
  6. rationalise vehicle movement and edge-of-centre car park provision reduce through traffic while supporting economic viability
  7. create a ‘walkable town’ – with a network of safe routes for pedestrians and cyclists to help promote modal change in transport choices
  8. create attractive residential areas to support healthy and sustainable communities
  9. establish the town park as part of a network of high quality open space
  10. renew Fort Regent, ensuring that it is physically and publicly accessible

Areas of change

The 5 ‘areas of change’ and the priorities for their development are addressed below.

Town centre core

The priority is to define clearly the primary shopping area within the town centre, while at the same time promoting additional retail development at Broad Street, to help to integrate the town centre with future retail development at the waterfront and old harbours.

The highway network and parking facilities will be rationalised and improved, with new pedestrian-priority streets and public spaces to improve pedestrian accessibility within the town centre and across the town as a whole.

Eastern fringe

The eastern fringe is likely to lose office space to the new office areas of the esplanade and waterfront. The strategy aims to retain Hill Street and Grenville Street as secondary office locations, while encouraging change of use of poorer quality office / hotel stock to mixed use ie:

  • residential
  • workshop
  • studio space

The strategy also promotes policies to encourage the emergence of an area in:

  • arts
  • crafts
  • design

The primary highway network will be rationalised, especially at Francis Street, to improve the environment of Colomberie. The pedestrian environment will be improved and parks and public spaces integrated into the public realm network.

Mont de la Ville

The most significant obstacle to change and regeneration in this area is the limited accessibility to Fort Regent. The strategy will:

  • improve access to the Fort by delivering new and improved pedestrian routes
  • facilitate the development of new facilities for:
    • sports
    • conference
    • teaching
  • exploit the Fort’s landmark and heritage value by introducing new cultural and visitor facilities

The underused green spaces on Mont de la Ville and surrounding areas will be linked and improved.

Western gateway

The strategy promotes the development of a new, striking ‘western gateway’ for St Helier, by consolidating and improving the green spaces at Peoples Park and Victoria Park and creating a major feature on a new roundabout that will improve the experience for visitors arriving in the town from the airport.

This part of town will be promoted for tourist accommodation and associated uses, complemented by the redevelopment of low density buildings and redundant sites for mixed use, commercial or high density housing. The highway network and parking will be improved and rationalised. Parade Gardens will be improved and better linked to the wider public realm network.

Northern areas

Regeneration primarily through residential development is the principal objective in this area, with the development of the new town park enhancing the northern areas as a priority. This will be achieved by removing the car parking and replacing this with a multi-storey car park nearby that is better linked both to the primary highway network and to the town centre.

St Helier Development and Regeneration SPG

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