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Government of

Information and public services for the Island of Jersey

L'înformâtion et les sèrvices publyis pouor I'Île dé Jèrri

Signs and advertisements (permissions)

Definition of a sign or advertisement

We define a sign or advertisement as:

"Any word, letter, model, sign, placard, board, notice, device or representation, whether illuminated or not, in the nature of and employed wholly or in part for the purposes of advertisement, announcement or direction, and includes any similar structure used or adapted for use for the display of advertisements."

This includes:

  • all shop signs
  • signs not on the land to which they relate (advanced directional signs)
  • sandwich boards and placards
  • notices and posters
  • flags (but not national flags)
  • window stickers
  • estate agents boards
  • traffic signs
  • hoardings (either stand alone or enclosing land)
  • pole signs and totems
  • may also include blinds and canopies if these are used to display an advert

When you need an application

Advertisements which always need an application include:

  • illuminated signs
  • advanced directional signs
  • projecting signs
  • any sign that will be fixed or placed on a Listed Building or Place

You need to submit advertisement applications on the advertisement display form with the required information so anyone can understand the proposal.

P3 advertisement display application form

Applications are initially submitted without payment. When you’ve submitted your application, we’ll review it to make sure it contains the minimum level of information required. If your application doesn’t contain sufficient information, we’ll return it to you and explain what needs to be provided.

If your application does contain sufficient information, we’ll send you a fee breakdown with information on how to pay. Once payment is received, we’ll register your application.

Find out more information on the planning application process.

When you don’t need permission

Some advertisements have already been given permission and you don’t need to make an application. The regulations are set out in the Planning and Building (Display of Advertisements) (Jersey) Order 2006.   

We offer a drop-in advice service to help you determine if you need to apply for your advertisement.  

Where permission isn’t required advertisements must be maintained in a manner which doesn’t impair the visual amenity of the premises or surrounding area. Any hoarding or structure used to display the advertisement must not cause public safety issues.

Assessing your application

When assessing advertisements application we take into account the:

  • siting
  • size
  • design
  • materials
  • colouring
  • any form of illumination

The advertisement shouldn’t detract from the visual amenity of the site or building on which they are to be displayed, or the surrounding areas. We also consider the impact on the character of Listed buildings and places.

Projecting signs, pole mounted signs and sandwich boards may need the permission of the Highways Authority (States of Jersey or Parish) and shouldn’t cause a hazard to the highway.

If the proposal is considered to have an adverse effect, the application may be refused. Equally, conditions may be attached to a permission to ensure the advertisement is displayed in accordance with sound planning principles.

Building permission

You don’t require building permission to display an advertisement.

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