What is the definition of an advertisement?
The law defines it as: "Any word, letter, model, sign, placard, board, notice, device or representation, whether illuminated or not, in the nature of and employed wholly or in part for the purposes of advertisement, announcement or direction, and includes any similar structure used or adapted for use for the display of advertisements."
Therefore, advertisement includes:
- all shop signs
- all business signs
- directional signs
- sandwich boards
- flags (but not National flags)
- window stickers
The main reason behind the need to gain permission to put up a sign is to ensure that advertising does not detract from the appearance of the environment and does not cause a traffic hazard.
What needs consent?
In certain circumstances advertisement consent is not required. However the regulations are complex and you may need to contact us for advice on interpreting them. The regulations are set out in the Planning and Building (Display of Advertisements) (Jersey) Order 2006.
Planning and Building (Display of Advertisements) (Jersey) Order 2006 on Jersey Legal Information Board website
Advertisements which always need consent include:
- illuminated signs
- advanced directional signs
- projecting signs
- any sign that will be fixed or placed on a Listed Building or Place or a Potential Listed Building or Place
Further advice about advertisement consent
If you are still unsure if you require consent you may wish to take advantage of our drop-in service – this will allow you to discuss your proposal with our duty planning officer.
The service is free of charge and may save you time and expense. You should bring as much information with you as possible; for example photographs of the site where you want to display the sign and pictures of what the sign will look like, to include size, materials and dimensions.
In all cases, formal decisions are subject to the full planning process, which may include public and statutory consultation. Consequently, the final decision on any planning matter may not reflect the initial advice given. Any purchaser and/or vendor of a property transaction should not rely upon any such informal advice.
If an advert requires consent, it is illegal to display it until an application has been approved by the Minister for the Environment. To display any advert without this permission is an offence under the Planning and Building (Jersey) Law 2002 and renders the property owner liable to prosecution.
P3 advertisement display application form
You do not require building permission to display an advertisement.