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Government of

Information and public services for the Island of Jersey

L'înformâtion et les sèrvices publyis pouor I'Île dé Jèrri

New2Me campaign

​​​Aim of the campaign

The aim of the New2Me campaign is to:

  • rethink the way we shop
  • encourage Islanders to buy, share, swap and reuse second hand items

You can swap many items to reduce carbon emissions and waste.

We encourage you to put on your own events. If you would like any advice on organising an event email

You can follow us on Climate Jersey Facebook and Climate Jersey Instagram.

Sustainable fashion

The fashion industry is responsible for 10% of annual global carbon emissions. This is more than international aviation and shipping combined.

Swapping or buying second hand clothing reduces the need for raw materials to make your clothes. Reducing carbon emissions from production, transportation and waste will help us reach net zero. 

Find out more ways that you can get involved with tackling the climate e​mergency.

In 2020, 325 tonnes of textiles were collected for recycling in Jersey. This quantity is much lower than in previous years most likely because recycling banks were closed for parts of 2020 due to COVID-19 restrictions. In 2019, 580 tonnes of textiles were collected for recycling in Jersey. We estimate that the same amount of unwanted textiles were thrown in the bin.

The amount of textiles that we throw away as rubbish each year weighs the same as the entire Liberty Bus fleet in Jersey. Liberty Bus have 12 double decker buses and 65 single deck buses.

New2Me clothes swap

We want to encourage Islanders to reduce the number of new items you buy and think about how you dispose of textiles you no longer want.

Think about:

  • sharing
  • swapping
  • reusing
  • buying second hand
  • fixing
  • rewearing items

We're challenging ourselves to rethink the way we shop.

Second hand September is a global initiative to encourage people to shop second hand and to pass things on when they are finished with. We'll be hosting several events during September and we also encourage you to put on your own events. 

New2Me facts for print

New2Me toys

It's estimated that UK children have an average of 4 toys they've never played with. In Jersey, this could add up to 36,468 unused toys. In addition, 28% of UK parents admit to disposing toys that are in perfect working order.

Swapping toys instead of buying them new will:

  • reduce waste
  • keep materials in circulation
  • reduce carbon emissions. Carbon emissions are emitted in the production and consumption of new items
  • help you save money. In the UK the average spend per child on toys is £294 per year

Swapping toys is also an exciting way to get something new.

Organising a clothes swap

A clothes swap is a sustainable way to trade your unwanted items for something that's new to you, but not new to the earth.

Swapping or buying second-hand clothing reduces the need for raw materials to make your clothes, reducing carbon emissions from production, transportation and waste.

Organising a clothes swap could just be getting a group of friends together.

To organise a clothes swap:

  • find like minded people to help you run the event
  • find a venue
  • promote the event
  • collect the clothes that are going to be swapped
  • provide tokens to issue to people providing clothes for swapping
  • arrange how you will show the clothes for example you might need some clothes rails
  • complete a risk assessment
  • set the venue up before your guests arrive
  • swap
  • tidy up after the event
  • donate any left over clothes to a charity shop or keep them for your next swap

The same principle can be applied to toys, electronics and more.

Find out more information on how to organise a clothes swap in the following guide.

How to organise a clothes swap guide

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