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About price marking

​​​The requirement to price mark goods are laid down in the Price Indicators (Jersey) Regulations 2008.

Price Indicators (Jersey) Regulations 2008 on the Jersey Law website

If you sell goods to consumers you must indicate the selling price of these goods and prices must be inclusive of the 5% Goods and Services Tax (GST), if applicable.

How should I display the price?

You have a number of options:

  • display the price on a shelf edge label
  • individually price the goods
  • display the price on a notice or price list in proximity to the goods

The law says prices should be unambiguous, easily identifiable and clearly legible. It also says consumers should not have to ask for assistance in order to ascertain the price.

Do I have to display the price of goods in my shop window?

If you remove the items from the window to sell to consumers then they should be price marked. The exception to this is jewellery, watches or precious metals with a selling price over £3000.

Will I have to change all my prices if I have a sale?

No. You are allowed to display a notice informing customers of a general price reduction.

For example notices displayed around the shop such as “Sale 20% off all marked prices”. The general price reduction provision allows you to discount from your previous selling price. Do not use this selling method for any extended periods of time. It should only be used for genuine short term sales and promotions. There will come a point in time when the individual prices no longer represent your previous selling price and you will therefore be in breach of the regulations.

What does the law say in relation to delivery charges or postage and packaging?

If you charge for delivery or postage and packaging, this must be clearly visible to the customer before they buy the goods. This may be achieved through general shop notices or information alongside the goods.

What prices do I need to display in advertisements?

If you are advertising consumer goods, the prices displayed must be inclusive of GST.

My goods are price marked by the manufacturer but I want to charge a higher price, what can I do?

There are special rules that apply to pre-priced imported food, books, newspapers and magazines.

If the goods do not fall into this category you either

  • sell the goods at the price marked or
  • individually cover or remove the old price and indicate the new selling price
    • on the goods themselves or
    • on a shelf edge ticket or notice in proximity to the goods

You must ensure the old price is not visible.

Uplifting price marked goods

My goods are price marked from the manufacturer but I want to charge a lower price, what can I do?

There are rules that allow you to discount without re-pricing goods.

Discounting UK priced goods

Does food include pet food for the special rules?

No. You can not make use of the special rules as 'food' means food intended for human consumption.

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