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Government of

Information and public services for the Island of Jersey

L'înformâtion et les sèrvices publyis pouor I'Île dé Jèrri

Shops in St HelierShops in St Helier

Displaying prices

Prices of your goods must be displayed in sterling and include applicable Goods and Services Tax (GST).

You must also include any extra charges if they are mandatory, including charges for:

  • postage
  • packaging
  • delivery

Find more regulations on price marking goods and pricing practices on price promotions.

Pre-priced goods

If you import goods from the UK that are pre-priced inclusive of VAT, you may be able to discount them to Jersey prices. Check if this applies to your goods and how on discounting UK priced goods.

Some pre-priced imported goods may fall into the 'excepted' goods category. 'Excepted' goods have different price marking rules. Find example and more details on uplifting price marked goods.

Crypto currencies

Whether you sell goods on the high street or at a distance, you can display crypto currency prices. However, crypto prices must not be more noticeable than sterling prices and must be given as an alternative.

Displaying prices in crypto currencies

Prices in advertisement

Your goods or services must be priced inclusive of applicable GST and any other mandatory charges when they are either:

  • advertised
  • marketed
  • quoted
  • estimated

Pricing your services

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